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Case Study: Pet Products

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Challenge:
  • Industry pioneer in the pet wellness and treats was losing sales and distribution to more nimble, relevant competitors
  • Company needed to shift from sales-focused to more branded approach to remain competitive
 
Actions:
  • Conducted industry assessment and competitive review
  • Conducted qualitative and quantitative research with category users to generate consumer insights
  • Identified need to reposition brands, as their current positionings were not relevant to today’s shopper
  • Revitalized brand with stronger branding and updated packaging design.  Shifted focus to key category drivers for each vertical and ownable point of difference
  • Developed pipeline of innovative new products based on consumer needs and market gaps that allow for higher gross margin profiles
  •  Established disciplined processes to better manage product improvements and new product development, packaging updates to ensure compliance, and annual promotion plans for retail, trade and consumer
 
Results:
  • Updated brands and new products well received by the trade
  • Grew distribution in both large mass and pet specialty retailers
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  • Overview
  • Who We Are
  • What we do
  • Experience + Case Studies
  • Contact Us
  • Free Consultation + Resources
  • Blog