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7 Questions You Must Answer When Building a Brand

If you have a product or service that everyone needs and no one else offers, it’s easy to be the best. Unfortunately, that’s not a reality for most businesses today. To succeed in the real world, businesses need every advantage they can get. Many CEO’s agree that the way to win is to build and manage their company’s brand. Have you heard the saying, “Build it and they will come?” Well it might not be that simple, but if you build a strong brand, then customers will be more likely to come!