From C-Level strategic advisory services to execution, CMO + Company provides your business with everything you would expect from a professionally managed marketing department. Except the overhead.
The best marketing people know how to :
Think
Leverage data and analytics to create meaningful insights about your consumer
Analyze the category, competitor and consumer
Direct outside marketing research vendors, as needed
Create the strategy and develop the plan to meet objectives
Feel
Understand your consumer and how to engage and influence brand perception
Create persuasive communication that speaks to the brand purpose (functional, emotional and societal benefits)
Own the brand and ensures consistent communication both internally (employees) and externally (buyers and consumers)
Do
Create and deliver a total experience across multiple channels
Execute the plan
Direct outside agencies as needed
Create and manage the marketing budget and ROI for marketing investments
Create new products that support the brand and address unmet needs