To define your digital marketing strategy to reach your target audience with the right message at the right time with the right device, your activities need to be well integrated.
- Website - Establish your presence with a website that clearly reflect your brand promise
- Content - Content drives engagement. This should be the cornerstone of your digital marketing efforts
- Reach - Reaching your target audience using SEO, pay per click, online advertising, social media, email marketing, PR and advertising to drive them to your website
- Analytics and conversion – It is crucial to track and measure the effectiveness of your efforts so you can optimize for maximum ROI