Fractional CMO Leadership for Founder-Led Businesses
Money Doesn’t Grow on Guesses.
We help founder-led consumer and service businesses turn scattered marketing tactics into a clear plan for growth without the cost of a full-time executive.
30 minutes. No pressure. Just clarity.
The Cost of Guesswork
Still Guessing Whether Your Marketing is Working?
The problem usually isn’t what you sell It’s the guesswork behind your marketing.
No Way to Judge - Your marketing looks fine but you can’t tell what’s working.
Your Time - You’ve become the marketing director by default.
No Plan - Tactics pile up with nothing connecting them.
Unclear Value - Buyers’ can’t see why you’re product or service is worth more so price decides.
Quiet launches - New product and services go to market without a clear story.
Sales and Marketing Apart - Marketing and Sales pull in different directions.
Left alone, it adds up: wasted spend, slower growth, and a founder stuck doing marketing. And guessing gets more expensive every year.
We know how frustrating it is to pay for marketing you con’t judge.
It shouldn’t be this hard.
MJ Jolda, Founder, CMO + Company
You Don’t Need Another Job. You Need a Strategy That Fits Your Business.
You shouldn’t have to choose between running your business and running your marketing. You need someone who looks at your marketing and sales together, figures out a strategy behind both, and gets everyone pointed in the same direction.
That’s what I do for founders of consumer and service businesses stop guessing about marketing, without adding a full-time executive.
Led by an operator, not only an advisor.
I trained at Reckitt, a global consumer goods company, where brand leaders ran marketing and sales together and answered for the numbers. Since then, I’ve worked on more than 30 businesses as an operator and a consultant, from household brands inside large corporations to private equity-backed and founder-led companies. Every engagement works the same way:
Strategy Before Tactics: You know what to say and who to say it to before you spend a dollar.
Marketing that Supports Sales: Your team gets messaging they can use in sales conversations not just campaigns that look good.
Spending Measured Against Goals: Each initiative is measured agains a goal we agree on up front.
I lead the strategy and I direct whoever carries it out: your team, mine or a specialist firm for something specific like social media or advertising.
I’m also a Certified StoryBrand Guide, and use its framework to keep your messaging as clear as your strategy.
Curious what a StoryBrand Guide means for your business?
Here is how we get started:
STEP 1 - Schedule a Free Consultation: Thirty minutes on where your marketing stands today. No pressure.
STEP 2 - Strategy and Execution: After an agreed upon proposal, we assess your situation, sharpen your positioning if needed, and build your marketing plan. Then we lead the execution, if you want us to.
STEP 3 - Stop Guessing: Your marketing has a strategy behind it and you get back to running your business.
You Don’t Have to Figure This Out Alone.
Our Services
What our Fractional CMO leadership typically includes
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At the core of our work is executive-level marketing leadership. As your Fractional CMO, we set direction, guide decisions, and take accountability for your marketing without the overhead of a full-time hire.
Not advisory from the sidelines. Actual leadership.
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Clear strategy turns effort into results. We develop marketing strategies and annual plans aligned to your business objectives so priorities are clear, resources are focused, and execution is intentional.
Because “doing more” isn’t the same as moving forward.
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Marketing only works when execution stays aligned. We oversee execution across internal teams, agency partners, and specialists, keeping work focused, coordinated, and moving in the right direction.
When everyone’s aligned, execution gets a lot easier.
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Strong marketing starts with clarity. We help define your positioning, sharpen your message, and ensure your brand is communicated consistently so customers understand what makes you different and why it matters.
No buzzwords required.
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When growth stalls, new thinking is required. We bring a disciplined approach to identifying opportunities for expansion, whether that’s new offerings, new audiences, or new ways to compete.
Not trend-chasing. Thoughtful growth.
Experience You Can Rely On
Experience helps separate what sounds good from what actually works.
I’ve led, launched, or repositioned more than 30 brands, from Fortune 500 companies to growing founder-led businesses, so you get a strategy built on real experience, not guesswork.
Explore our Experience + Case Studies to learn more.
What Clients Say
Money Doesn’t Grow on Guesses.
30 Minutes. No pressure. Just Clarity