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Marketing Strategy & Fractional CMO Services

From Scattered Tactics to a Strategy Built for Your Business.

Start with an assessment, a sharper message and a marketing plan, then add the leadership to carry it out, at the level of support you need.

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Where most clients start

Our Process

We build the strategy, message and plan that every piece of your marketing works from.

What you get

  1. 01

    Strategic Direction

    An assessment of your market, customers and current marketing, with your positioning sharpened and a tagline (if needed).

  2. 02

    Narrative Clarity

    A core message your team can use, and a list of which marketing materials to update or create.

  3. 03

    Marketing Plan

    A plan for the year ahead, built around your goals, including what to test.

Growth Execution

Which Option Fits Your Business?

Coaching

Build your own strategy or plan with an experienced guide beside you and keep the skills in-house.

Best for

Founders and marketing leaders who want to do the work themselves, with an experienced guide.

What you get

  • One-on-one coaching as you build your own strategy or marketing plan
  • The same frameworks and tools we use with clients
  • Feedback at each step, through to presenting the plan to your team or owners

Who does the work

You do, with our guidance

Timing

Based on your project

Where most clients start

Strategy and Messaging

We build the strategy, message and plan that every piece of your marketing works from.

Best for

Founders who want every marketing dollar working from one strategy

What you get

  • Strategic Direction: an assessment of your market, customers and current marketing, with your positioning sharpened and a tagline (if needed).
  • Narrative Clarity: a core message your team can use, and a list of which marketing materials to update or create
  • Marketing Plan: a plan for the year ahead, built around your goals, including what to test.

Who does the work

We do

Timing

Each phase up to three months

Focused option available for small, local businesses.

Fractional CMO Leadership

A senior marketing leader in your business, so marketing no longer sits on your desk.

Best for

Founders who want a senior marketing leader in the business, from strategy through day-to-day execution.

What you get

After completing your firm’s Strategy and Messaging, FCMO services range from:

  • Weekly meetings with you to set priorities together
  • Day-to-day leadership of your marketing, directing your team, agencies and specialists
  • Leadership on new launches, from products and services to new channels such as e-commerce, retail and email
  • A monthly review of results against the goals we agree on
  • A quarterly review to refresh the plan

Who does the work

We lead day to day; your team and specialists carry it out

Timing

Typically two to four days a week, month to month

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“MJ helped us turn our existing ideas and marketing efforts into a clear, executive-level strategy I could present to ownership. She understood the nuances of our B2B business that ultimately serves consumers, and tailored the work to what mattered most. I’m now much more confident connecting marketing to our business objectives.”
Lauren KelseyLauren KelseyHead of Sales and Business Development, a high-end residential construction firm

Questions About Working Together

Can I hire a fractional CMO if I don’t have a marketing strategy yet?

Yes. At CMO + Company, Fractional CMO Leadership includes the full strategy and messaging work, so the strategy is built in from the start.

What do I get from a marketing strategy and messaging engagement?

CMO + Company’s Strategy and Messaging work delivers an assessment of your market, customers and current marketing; a core message your team can use; and a marketing plan for the year ahead. You can carry out the plan with your own team, or CMO + Company can lead it.

Will a fractional CMO work with my existing team or agency?

Yes. CMO + Company works alongside founders and their teams, and can direct a current agency or freelancers. If a project needs a specialist, such as for advertising or social media management, CMO + Company can recommend one.

Does a fractional CMO do hands-on work like design, ads and social media?

At CMO + Company, the fractional CMO leads the strategy and directs the work. Depending on the project, it’s carried out by the client’s team, CMO + Company’s network of specialists or an outside firm it recommends.

Not sure which is right for you?

In a free 30-minute consultation, we’ll talk through where your marketing stands and which option fits your business.

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30 minutes. No pressure. Just clarity.