CMO + Company’s knowledge and experience was invaluable. The process they established for developing new products and rebranding the portfolio enabled us to move quickly. We were able to seamlessly augment our existing marketing team with CMO and Company team members as needed. This enabled us to build a robust solution that we would not have otherwise been able to replicate or afford at the time.
Mike Roth – BHC Holdings (Imperial Capital Group)
We brought in CMO + Company to help turn around the pet wellness business.
Working closely with the Management team, MJ Jolda, our interim CMO, lead the revamping of the product and branding strategy focusing on innovation and new brand offerings to meet a broader range of retail channel and consumer needs for the Nutri-vet and Beefeaters brands. Their work helped us in a successful sale of the pet wellness business.
CMO + Company’s knowledge and experience was invaluable. The process they established for developing new products and rebranding the portfolio enabled us to move quickly. We were able to seamlessly augment our existing marketing team with CMO and Company team members as needed. This enabled us to build a robust solution that we would not have otherwise been able to replicate or afford at the time.
CMO + Company is terrific to work with. I enjoyed our partnership and highly recommend their services.
Mike Roth – BHC Holdings (Imperial Capital Group)
CMO + Co is particularly effective in the fast-paced and "change mindset" which is typical of a newly acquired PE portfolio company. Whether it be an assessment and adjustment (if needed) of the branding strategy - or bringing some discipline and strategy to the new products pipeline -- CMO + Co has the experience and tools to dig in very quickly. They help get these important value-drivers on-track and coordinated throughout the organization. Whether it be a new acquisition, or a mid-deal restage, letting CMO + Co get the major elements of the marketing effort better focussed is exactly what they do. That is -- "their wheelhouse".
Tim Spring – Operating Parter/LP (KEEN Growth Capital)
CMO + Co is particularly effective in the fast-paced and "change mindset" which is typical of a newly acquired PE portfolio company. Whether it be an assessment and adjustment (if needed) of the branding strategy - or bringing some discipline and strategy to the new products pipeline -- CMO + Co has the experience and tools to dig in very quickly. They help get these important value-drivers on-track and coordinated throughout the organization. Whether it be a new acquisition, or a mid-deal restage, letting CMO + Co get the major elements of the marketing effort better focussed is exactly what they do. That is -- "their wheelhouse".
Tim Spring – Operating Parter/LP (KEEN Growth Capital)
Working with an experienced team at CMO + Co. enable Uinta to professionalize and advance our innovation priorities during a period of rapid expansion but limited resources. In the hyper-competitive craft beer industry, constant innovation has become table stakes to keep consumers returning to the brand and support growth. CMO + Co. assisted our internal team in developing a robust product concept pipeline and formal development process, while providing support from ideation and testing through development and launch. The results of our combined efforts have resulted in numerous successful product introductions, including one of our fan favorites—Lime Pilsner. The CMO + Co. team was immensely helpful, easy to work with, and very knowledgeable in every area we engaged in.
Jeremy Ragonese – President, Uinta Brewing Company
Working with an experienced team at CMO + Co. enable Uinta to professionalize and advance our innovation priorities during a period of rapid expansion but limited resources. In the hyper-competitive craft beer industry, constant innovation has become table stakes to keep consumers returning to the brand and support growth. CMO + Co. assisted our internal team in developing a robust product concept pipeline and formal development process, while providing support from ideation and testing through development and launch. The results of our combined efforts have resulted in numerous successful product introductions, including one of our fan favorites—Lime Pilsner. The CMO + Co. team was immensely helpful, easy to work with, and very knowledgeable in every area we engaged in.
Jeremy Ragonese – President, Uinta Brewing Company